Business Travel and Tourism provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, Business Travel and Tourism explores a broad range of issues, including:
The global business tourism market
The design of business tourism facilities
The role of the destination in business travel and tourism
The social, economic, and environmental impacts of business tourism
The ethical dimension of business tourism
The marketing of business tourism products
The impact of new technologies on the business tourism market
How to organise successful conferences, exhibitions, and incentive travel packages Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.
Business Travel and Tourism is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.
Auteur(s): Swarbrooke, John • Horner, Susan
Editeur: Taylor & Francis
Année de Publication: 2001
pages: 376
Langue: Anglais
ISBN: 978-0-7506-4392-4
eISBN: 978-0-08-049060-1