Effective Apology is a survival guide for all of us who find a need to apologize in our business or professional work, either for ourselves or for our organizations. It guides the reader through all aspects of making effective apologies in all situations. Kador uses over seventy examples of good and bad apologies, drawn from the news, popular culture, and our own experiences, to show how to make apology work in the real world-when and how to apologize, in what medium, and how to make it stick.