Only companies that can consistently bring imaginative, value-added new products, services and value propositions to market will survive and grow in a rapidly-changing economy. Yet, most companies today are frustrated by their inability to turn ideas into profitable realities. Their "innovation process" is almost an oxymoron. In reality it is ad hoc, piecemeal, seat-of-the-pants, and heavily reliant on happy accidents.

This is decidedly not the case at a small but rapidly-growing group of companies. In Driving Growth Through Innovation, acclaimed author and consultant Robert B. Tucker takes you behind the scenes inside 23 Innovation Vanguard Companies to benchmark how they have revamped their innovation approach for growth, profit and competitive advantage.

Driving Growth Through Innovation doesn't just describe their leading edge methods. It shows you, step-by-step, how to map out and implement your own 21st Century Innovation Blueprint that will enable you to win new customers, grow revenue, and sustain the momentum.

You will learn how to:

• Design, implement an enterprise-wide innovation strategy in your company
• Gain the edge by discovering and fulfilling unmet customer needs
• Create a system to ensure that good ideas don't get lost-or show up in the hands of competitors
• Discover product, process, and strategy ideas that have the potential to become breakthroughs
• Sell ideas, internally and externally, and overcome obstacles to achieve success in the marketplace
• Involve everyone in the idea-to-implementation process