Close Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.

Hospitality Marketing Management

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Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in

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Auteur(s): Bojanic, David C. Reid, Robert D.

Editeur: John Wiley & Sons

Année de Publication: 2016

pages: 384

Langue: Anglais

ISBN: 978-1-118-98895-4

eISBN: 978-1-119-19512-2

Edition: 6

Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in

Voir toute la description...

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