Selling has never been easy. In fact, in today's competitive markets, it can be downright difficult. Outsmarting Your Competitors is specifically designed to help you win profitable business. It provides guidelines and approaches that will enable you to sharpen and maximise your skills in selling. Reflecting on the need to focus on the customer and the creative nature of a sales activity to achieve business success, the book also: - analyses the changes that occur in difficult market conditions - reviews various methods of selling, focusing on key areas that can make selling more successful - highlight techniques that can make you and your product stand out among your competitors - provides a framework for success that reflects how customers make buying decisions - gives useful tips on how to develop sound relationships with customers. If you are aiming to gain your customers' confidence and approval, if you want to achieve a profitable business, then this book is for you.